In June of 2018, VotoLatino hired the eStreet.co team to help draw national attention to the immigration crisis happening in Tornillo, Texas. At the time, the story wasn’t entirely mainstream; few publications had done significant reporting on the issue. It was important to spark a national conversation around both child detention and family separation.
Our end goal was not to change the administration policy. We knew that would not be feasible given the ideologies of the administration at that time. Our goal was to build a coalition of partners outside of the immigration space to talk about the issue, bring in celebrities to appeal to younger voters, and highlight the atrocities by putting the faces of children locked in cages into the homes of every American.