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Enriquez Estate Wines

PR & Messaging

The heart of Enriquez Estate Wines is Cecilia Enriquez, who wanted to spotlight her family’s story as first-generation Mexican-Americans producing high-quality wines in the Russian River Valley. We designed guidelines for a brand aesthetic, style, and voice that would build a strong presence for the winery across various social media channels.

The Challenge
Use engaging social media feeds on Instagram and Facebook to support sales initiatives and communicate with customers
Develop a brand strategy to showcase Enriquez Estate Wines as a woman-, Latina-, and family-owned business
Shoot photography assets and write copy that is authentic, polished, and eye-catching
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63%
Increase in Facebook Impressions

The Strategy

Though Enriquez Estate Wines had an existing social media presence, our team worked to polish their feeds on Facebook and Instagram. By modernizing their social media platform, we aimed to improve consumer engagement, grow their following, and attract new customers. We implemented beautiful photography and complementary copy that promoted their products, tasting experiences, and family to authentically increase traffic to their website and winery.

22%
Increase in Instagram Impressions *month-long period

The Project

We updated and refreshed Enriquez Estate Wines’ photography assets by developing a cohesive color palette and aesthetic that was warm, inviting, and product-forward. We also built out an editorial calendar to keep the winery top of mind for consumers, scheduled seasonal photoshoots, and devised a fun and informative narrative style and voice. Both the visuals and the copy served as calls to action to encourage consumers to purchase wine or attend winery events. We also centered Cecilia and her voice in order to inspire consumers and personalize the brand as a woman-owned, local California winery.

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A polished visual aesthetic and creative copy catch the eyes and hearts of consumers in order to inspire engagement, product sales, and winery visits.

Social media feeds start to shine when there is a cohesive brand strategy in place. We finetuned a strategy that encapsulated Enriquez Estate Wines’ story and style into a streamlined aesthetic spanning both photography and copy. This invited a larger audience to scroll through the winery’s feeds and click to their website to ultimately purchase bottles of wine.

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19.2%
Increase in Facebook Engagement

The Result

In the short-term, Enriquez Estate Wines has experienced growth in engagement and impressions across both social media channels. We have helped promote seasonal sales, events, and products through artful photography and copy. In turn, their social media presence has helped boost consumer purchases. With the goal of streamlining the social media process for our clients, our team continues to strategize compelling ways to capture and sell the Enriquez Estate Wines experience and increase consumer requests for tastings and visits.