These days, everybody is online: consuming, socializing, working, learning, shopping. It truly is a digital world and all of us are living in it. If your brand isn’t taking advantage of all that the Internet has to offer, you’re missing out on unparalleled business development and growth opportunities.
Now, you might be thinking, “My brand is online. I have a beautiful and functional website and an eye-catching and engaging social media presence.” But this is just the tip of the iceberg when it comes to scaling your brand and hiking up sales. Digital advertisements complete the trifecta of a perfect online presence and should be in every brand’s back pocket.
However, digital ad strategies aren’t one-size-fits-all. Knowing your audience is crucial to launching digital ads that convert—which really means choosing the right platform to run your campaign.
Let’s explore the different channels for digital ads…
Where do your users congregate? If social media platforms like Facebook, Instagram, Twitter, Pinterest, or LinkedIn are where your brand receives the most engagement, impressions, and followers, then running a digital ad campaign on social media should be the next phase of your marketing strategy.
Most digital ads on social media serve as reminders. With so much content thrown at us on the daily, it’s easy to forget why we’ve opened an app. Digital ads integrate into users’ feeds and keep brands top of mind; expand brand awareness, engagement, followership, and leads; and drive sales conversions through static or dynamic content like images, carousels, videos, or gifs.
But that doesn’t mean you should run ads on every platform. Just remember which social site is generating the most brand growth and audience engagement.
Facebook offers in-feed, sidebar, Marketplace, and Messenger Inbox ads—each of which can diversify your campaign and make it unique to your goals. Facebook also allows audience targeting based on age, gender, location, interests, connections, and more to help you connect with your consumer base.
If you’ve noticed an uptick in consumer traffic on mobile, then Instagram could be your best bet for a digital ad campaign. Instagram offers in-feed, story, or Explore page ads to increase your brand visibility amongst your target audience.
Twitter is the platform to be on to engage with a whole host of people and organizations, including thought leaders, journalists, industry experts, trade associations, and consumers. Promoted tweets, accounts, and trends are paid advertising strategies offered on Twitter to introduce your brand to more people and engage with larger conversations.
Pinterest is a platform with great sales conversion potential, especially if you operate an e-commerce store. Pinterest is also one of the better performing platforms for introducing users to new brands via a pay-for-placement system. Promoted and rich pins can help drive more shoppers to your store by integrating your ads into the right keyword channels.
If you’re a B2B company, then LinkedIn should be your platform of choice for digital ads. Connect with other businesses by showcasing the value of your brand through intent-based marketing tactics on LinkedIn. This includes sponsored content, sponsored InMail, and text ads launched with a specific goal in mind.
Perhaps social media isn’t necessarily where you’ve seen the most traction. Or maybe you’d like to run ads across multiple channels. This is where Google comes in. Google has a massive reach, largely because it’s so commonplace in users’ internet use. This translates to a wider reach for your brand.
Google also offers a variety of targeting and retargeting options to launch search ads, shopping ads, display ads, video ads, and app ads—all of which can boost your website traffic and sales conversions.
No matter which platform you launch ads on, know your audience, know your goal, and know which platform will yield you the best results. Digital ads are crucial to brand expansion, which is why digital advertisements are an important investment for any brand. And, with an agency like eStreet.co managing your campaign, you gain access to a full-service team with the know-how and expertise to not only create high-performing ads with irresistible calls to action, but also monitor and remarket your campaign to help you actualize your goals.