Emojis Draw Engagement.
Emojis are lighthearted and informal because they establish a comfortable relationship with any audience. A fun tactic often used by Instagram influencers is the involvement of fun games to promote engagement — such as, “Comment the secret emoji for a prize.” Emojis are easier, and more fun to communicate with, than words. Don’t get too carried away — storytelling is often more effective with fewer emojis due to the short attention spans of internet consumers.
Emojis Are Tools of Social Media Marketing.
Branded emojis (i.e. Twitter Emojis that appear after popular hashtags) offer a unique identity for the brand. In a world where we’re all trying to be different, emojis allow users to set themselves apart from competition. Additionally, because facial expressions are universally translated, emojis can also be understood in all cultures! Similar to branded hashtags, emojis can be paired with a company catchphrase or slogan to establish and promote brand identity.
Use Emojis Appropriately.
Make sure that you know your target audience before using emojis on social media. For more serious audiences, consider using simple smiley faces and a thumbs up. For lighthearted and younger audiences, mix up your emojis and don’t be afraid to throw in other gifs or memes that relate to your post. Remember to keep emojis consistent with your brand as this further supports your brand identity.
Less is More.
Be wise about the number of emojis you use on each post. Depending on the post’s context, you will likely want to stay within the limit of zero to four emojis per post. Get that sweet spot when you are using emojis for fun & lighthearted measures.
Questions to Consider When Using Emojis:
- Who am I targeting with these emojis?
- Do these emojis add to the conversation?
- Am I either overwhelmed or underwhelmed with the number of emojis?