So, your website is optimized, your social media feeds are beautiful, and your digital ads are launched—what’s the next step? Two words: Public Relations. (Or two letters: PR.) If growth and greater awareness are your priority business goals, partnering with a PR team should be the next step in your brand strategy.
Boost Brand Awareness
A PR team is an excellent investment and complement to your other marketing initiatives. They have connections to local, regional, and national media. PR professionals then use these connections to advocate for the placement of your company’s story in outlets that reach your target audiences through proactive and reactive pitches. A PR team wants to showcase the best of your brand, product, and key messaging to the public. Whether it’s obtaining a television feature on your local news channel or a product review in a national publication, a PR team can work alongside you to bridge the gap between your business and a broader base of new customers.
Open New Channels of Opportunity
PR teams are essential liaisons for any business. They act as an extension of your company’s communication efforts to promote your products, introduce your brand to new customers, and reconnect with your loyal brand fans. Overall, a PR team can expand awareness amongst all clientele. The ultimate goal is to increase the positive sentiment around your brand by upping your visibility through strategic media placements. These placements will complement the messaging found on your website, in advertisements, and across social media channels. This will then help drive more eyes to your product pages and shop domain. As a result, a PR team can expand your company’s business opportunities in new and existing markets.
Nab New Partners
Expanding your media presence catches more than just the attention of consumers. Potential partners will also be attracted to the awareness and affinity you’re building. Social media influencers, fellow creators in your business category, and other like-minded companies could become interested in partnering with your brand.
A robust media presence can also lead to additional media features. This could help your company develop working relationships with a wider network of outlets and keep your brand front and center.
Bonus: Add to Your Skillset
Just like the name suggests, a PR team excels at all things related to the relationship management for your brand—which extends beyond working to promote your brand in the media. A PR team can provide your company with in-house media training, correspondence with your community through newsletters and other updates, and can even manage communication with your teams. These extra services can add to your skillset and streamline your day-to-day operations.
A PR team can be a win-win for you and your brand strategy. It can make the difference between continuing to attract new customers and not. If growth is part of your business plan, our PR team would love to partner with you.