Happy New Year! As clichéd as resolutions may be, there’s a reason why many of us use the start of a new year as a catalyst for positive change. Especially with 2020 officially in our rearview mirror, the dawning of 2021 is exactly what we’ve all been waiting for: a symbol for fresh starts, new beginnings, and achieving the results we want to see.
As business owners, the new year can be a sign to implement those phases of our brand strategy we’ve been putting off. Now is the time to review, reflect, and react in new and creative ways.
The changing of the calendar is a strategic time to reflect on your growth goals. How did your current strategy help you achieve results in 2020? What can be improved upon to accomplish more in 2021?
This year, marketing shouldn’t be on your business’s back burner. While it’s easy to get caught up in day-to-day tasks, those tasks should include reviewing your brand strategy and optimizing it as you go. There are always more ways to increase your brand’s visibility and buying power, and it’s more important than ever to seize these opportunities and connect with consumers in bigger and better ways. It could be as simple as launching an omnichannel digital ad campaign or partnering with a PR team to use their media connections to introduce your product to more audiences.
The old saying of “if it ain’t broke, don’t fix it” shouldn’t be in your business’s vernacular. Though your brand might have achieved great results in 2020, your sights should be set on the next horizons to cross. How can you optimize your strategy? Are there more channels you can integrate to elevate the experience of your brand?
Your business should be attacking brand growth from as many sides as possible. Say, for example, your social media presence is thriving. The next step could be working with an expert design team to polish your packaging to catch even more eyes on social media and on stores’ shelves. Or, say your digital ad campaign is driving consumers to your website. Now could be the time to finally abandon Wix or Squarespace and update your site to one that is unique to your brand. Envision 2021 as the year in which last year’s accomplishments launch the next phases of your brand’s success.
Get creative. Think outside of the box. And do what’s best for your brand. If you’re unsure about where to start, today’s trends are good jumping-off points. Whether you’re going with the flow or swimming upstream, the market is ripe with ideas that you can fish from for your own brand.
Let the start of the new year set the tone for your business. What do you need to do to make 2021 a year your customers will remember?