While Henry David Thoreau didn’t have social media in mind when he wrote “Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influences of each,” his words can be used as inspiration for plenty of business owners. Especially when it comes to curating content for social media feeds.
Rather than spend precious time and energy you don’t have to drum up post ideas during dry spells, eStreet.co can map out content months in advance. Our secret to success is embracing the seasons and even the overlooked holidays each month. This is but one way our team of photographers, videographers, designers, and copywriters can help you develop your social feeds and keep your content fun, fresh, and current all year long.
Festivities are infectious. It’s also safe to say that most of us—and by default, most consumers—will take any reason to celebrate nowadays. Holidays like Valentine’s Day, St. Patrick’s Day, and even National Red Wine Day are easy ways to promote your product as the product to celebrate with. Social media is all about fun—so what’s a better way to sprinkle some fun into your feeds than festivities, celebrations, and holidays?
And, if you’re feeling fancy, the seasons can also be a reason to play with your Instagram aesthetic. You can alter your color palette to match the mood of winter, spring, summer, or fall, which can help you stand out from your competitors and attract more interested shoppers to your website.
While many brands lay it on thick at the end of the year for Christmas, Chanukah, Kwanzaa, and New Years’, minor holidays throughout the year shouldn’t be forgotten. These holidays are good excuses to showcase the versatility of your product and keep your brand top of mind with shoppers.
These days, holidays provide an endless source of inspiration because there are new ones cropping up all the time. In addition to Black History Month, Chinese New Year, Valentine’s Day, and the Superbowl, February also includes National Drink Wine Day, National Margarita Day, Open That Bottle Night, National Pizza Day—the list goes on. Many of these days can be used to add extra value to your content by incorporating informative suggestions like pairings, party tips, activities, and more.
Social media, much like the world, is really your oyster. It is what you make it, and one way to make it a successful business venture is by tapping into the latest trends, events, and pop culture commentary.
Seasonal content keeps your feeds current and up to date. It can be as simple as reminding your audience about Galentine’s Day by encouraging them to buy a bag of coffee beans or a bottle of wine for their closest friends. Or introducing them to Eat Ice Cream for Breakfast Day by suggesting they improve their brunch menu with a whiskey ice cream float pairing suggestion. The opportunities are endless.
So, the next time you’re stuck on what to post on your brand’s feeds, consider checking out what holidays, celebrations, and national days are in store that month. Keeping your audience on their toes will encourage them to come back for more of your fun, fresh, and current content.