Say you’re not a social media maven, but you’re looking to introduce your brand to a new audience on Instagram. How can you turn this goal into a reality? One word: Influencers.
Influencers are people who have amassed followings on different social platforms. Most have established their niche in various industries and lifestyles, like food, travel, fashion, DIY, parenting, and more. Influencers are always looking to partner with new brands, and the great thing about influencer partnerships is that they do all the work for you.
If your social media presence could use a lift, but you’re not interested in allotting any extra time or energy to your feeds, influencer partnerships could be the way to go.
Easy, breezy branded content
While your son, niece, or teenage neighbor could show you a step-by-step on how to make a Reels, influencers will handle the entire Reels production. All you need to do is supply them with your product. They’ll then post content featuring your product to their feeds. It’s that easy.
Whether you’re looking for a simple static post, an eye-catching GIF, or a narrative-heavy video, influencers can make that happen for you. This content also looks great reposted on your own feeds. It shows your existing followers that people are loving your brand and interacting with you.
No need for any heavy lifting
Marketing isn’t always subtle, and shoppers aren’t always swayed by traditional marketing strategies. This is where influencers can really bridge the gap between your brand and your target audience. Most influencers have already established trust with their followers, so branded content won’t feel like an ad.
Rather than spend too much time building up a following on your own page, you can leverage influencers’ integrity and personality for your product. This is especially beneficial if social media doesn’t come naturally to you and you’re not seeing the results you want to see. Influencer marketing can save you time and energy.
Be strategic to make the right impact
The trick to influencer partnerships comes down to finding the right person to collaborate with. I recently saw a cat account publish a branded post featuring a skincare product for humans. This makes no sense for either party.
Ace Hardware, however, teamed up with DIY influencers to show how easy household projects can be with Ace products. This makes complete sense. This is also a strategy that is helping to introduce Ace, a hundred-year-old brand, to millennial and gen Z audiences.
Taking the time to find someone who posts content that is relevant to your brand with a followership that would be interested in your brand is key. This will take a little bit of research on your part, but it is crucial because authenticity is still king across social media.
Social media is all about being as creative as possible with how you connect with other brands and consumers. Our social media team can help you find the right influencers for your brand and then oversee partnerships that will foster growth. If this is something your brand will benefit from, let’s rap.