#hashtags: Do’s & Don’ts

One of the biggest misconceptions about digital strategy is the ever-changing role of hashtags. Many brands on social overuse hashtags in an attempt to reach a wider audience. Unfortunately, this approach can often backfire. For clients with less than 10,000 followers, we recommend hashtags should be kept to 1-2 and should be more targeted than #pictureoftheday. Follow some of these best practices to help optimize your organic engagement and ensure that the right audience finds your post.

person using phone

One of the biggest misconceptions about digital strategy is the ever-changing role of hashtags. Many brands on social overuse hashtags in an attempt to reach a wider audience. Unfortunately, this approach can often backfire. For clients with less than 10,000 followers, we recommend hashtags should be kept to 1-2 and should be more targeted than #pictureoftheday. Follow some of these best practices to help optimize your organic engagement and ensure that the right audience finds your post.

Less is more

#Stop using #hashtags every couple of words. Hashtags in the body of text can often be distracting and too many can get your post flagged as spam. The magic number depends on the platform but for Facebook, Instagram, and Twitter, one or two hashtags will be more impactful than hashtag stuffing. Hashtags should be memorable and specific, not random words.

Be specific

Using hashtags that are detailed and specific will lead to better results than broad or general ones. Broad terms or super-popular hashtags (#OOTD #Beach #Beer) are not likely to be searched, and if you use them, your content will probably get lost in a sea of unrelated content.

Keep it relevant

Hashtags should always relate to your post and your business at large. Look up the # and see which posts are in that tag; if they are similar to your post, then the tag is relevant. Boost the relevance of your brand by incorporating your local community. #SacramentoProud

Branded Hashtags

Branded hashtags should be a part of your long term digital strategy plan. It should touche either on brand identity or brand name but like most things digital, the shorter and fewer syllables, the better. Keep it catchy, unique, and easy-to-use.

Still, confused about the role of hashtags? Drop us a line and figure out how we can help improve your social engagement and organic reach.

Still confused about the role of hashtags?

Drop us a line below and figure out how we can help you improve your social engagement and organic search.