Facebook, Instagram, Youtube, Reddit, Twitter, Google, Bing, and Pintererst. Oh My! In today’s crowded digital landscape, it can be difficult for firms to determine where to best spend their marketing dollars. Despite conventional wisdom, there is still a place for print and mail ads, if deployed within a larger, coherent strategy. However, this on top of all of the digital options at any CMO’s disposal can be overwhelming.
Different verticals have their own needs depending on the products they sell and the clients they service. For instance, a technology conglomerate might do ad buys on a variety of platforms ranging from direct mail to podcast ads to run-of-the-mill Facebook ads. A high-end cosmetics company might focus on Pinterest ads. Large accounting firms might be better served by advertising on LinkedIn, given the logic behind B2B firms advertising there.
Below are the main platforms that some sample verticals might use.
Facebook: Electronics, Tech, and Telcomm
Instagram: Apparel Brands
Twitter: Large CPG Companies
Google: Professional Services Firms
Pinterest: Arts & Crafts Suppliers
LinkedIN: Corporate Law Firms
The above is meant simply as an example of fit. Depending on the company, using only one platform might make sense or all of these together might work better. The key takeaway is that before you invest in advertising on yet another platform, ask yourself the following questions:
- Is your target market on this platform?
- If so, how much does it skew towards your ideal customer persona?
- Do you have a custom acquisition and/or lead generation strategy?
- Do you have the expertise to launch on this platform?
Once you answer these questions, you’ll be in a much better position to move forward with one or many new platforms. You will have determined if the particular platform is a fit for your company and with the particular product/service you are advertising.
For help with these questions and developing your strategy, feel free to contact us! From ideation to execution, we are here to help you elevate your brand and achieve your goals.